关键词: 计划行为理论, 环境价值观, 低碳出行

Abstract: As concept of low carbon prevails, green consumption catches attention. This paper, based on planning behavior theory and personal environmental views, surveys 176 Xiamen residents via questionnaire, and establishes a low carbon commuting behavior factor model of urban residents, which is verified through cases. Environmental values positively impact low carbon commuting attitude (β=0.482); low carbon commuting will is positively impacted by low carbon commuting attitude (β=0.166), low carbon subjective code (β=0.237), and low carbon commuting consciousness control (β=0.460), of which the latter imposes the most. Low carbon commuting behavior is positively impacted largely by low carbon commuting will (β=0.430), and by low carbon commuting consciousness control (β=0.243). This paper presents suggestions for government to improve low carbon commuting behavior of urban residents from establishing correct environmental values, cultivating active low carbon commuting attitude, intensifying low carbon commuting subjective code, boosting low carbon commuting consciousness control and increasing low carbon commuting will.

Key words: planning behavior theory, environmental values, low carbon commuting