资源与产业 ›› 2020, Vol. 22 ›› Issue (3): 81-90.DOI: 10.13776/j.cnki.resourcesindustries.20200529.010

• 非主题来稿选登 • 上一篇    

重大水利工程项目环境损害谣言的网络传播与社会风险管控

黄德春1,2,3,赵 颖1,3,张长征1,2,3   

  1. (1河海大学 商学院,江苏 南京 211100;2江苏省“世界水谷”与水生态文明协同创新中心,江苏 南京 211100;3河海大学 产业经济研究所,江苏 南京 211100)
  • 收稿日期:2019-11-01 修回日期:2020-04-17 出版日期:2020-06-20 发布日期:2020-06-25
  • 通讯作者: 张长征 zcz@hhu.edu.cn
  • 基金资助:

    国家自然科学基金(71603070,71573072);江苏高校哲学社会科学优秀创新团队项目(2017ZSTD002)

NETWORK DISSEMINATION AND SOCIAL RISK MANAGEMENT OF ENVIRONMENTAL DAMAGE RUMORS OF MAJOR WATER PROJECTS

HUANG Dechun1,2,3 , ZHAO Ying1,3 , ZHANG Changzheng1,2,3   

  1. (1.Business School, Hohai University, Nanjing 211100, China; 2.Jiangsu Collaborative Innovation Center for World Water Valley and Water Civilization, Nanjing 211100, China; 3.Institute of Industrial Economy, Hohai University, Nanjing 211100, China)
  • Received:2019-11-01 Revised:2020-04-17 Online:2020-06-20 Published:2020-06-25

摘要:

随着互联网的快速发展,网络逐渐成为重大水利工程项目环境利益冲突的宣泄口,社会公众对其环境影响的非理性认识极易形成网络谣言,放大社会风险。论文以环境损害谣言为切入点,探索重大水利工程项目中“政府-媒体-公众”多主体互动下的网络谣言传播机理。通过改进谣言传播模型,定量研究谣言在网络中传播的超时空性、多主体性、广泛性对风险管控的具体影响,进一步分析政府监管定位与防范化解社会风险的有效手段。Matlab仿真结果表明,辟谣速度、辟谣强度、信息公开程度等管控策略应针对传谣群体、谣言阶段、谣言形成原因以及谣言重要程度等的不同因情施策,进而提出相关政策建议。

关键词: 重大水利工程, 环境损害谣言, 传播模型, 辟谣策略, 风险管控

Abstract:

As internet grows fast, network is becoming a vent of environmental interests conflict of major water projects, the public irrational awareness of their environmental impacts is readily to form network rumor so as to enlarge its social risk. This paper uses environmental damage rumor to explore its transmitting mechanism of major water projects in interaction of government-media-public, and quantitatively studies the impacts of rumor during network transmission on risk management via its hyperspatiotemporal, multiple subjectivity and universality, and discusses paths to governmental governance and prevention of social risks. Matlab simulation suggests that measures such as refuting rumor speed, intensity and information openness vary with rumor transmitting group, stages, information causes and importance. This paper presents suggestions accordingly. 

Key words: major water projects, environmental damage rumor, transmission model, rumor-refuting strategy, risk management

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