资源与产业 ›› 2017, Vol. 19 ›› Issue (2): 9-18.

• 资源战略 • 上一篇    下一篇

资源型企业低成本战略与差异化战略——基于技术创新行为的中介作用

王锋正许卫华   

  1. (内蒙古大学 经济管理学院,内蒙古 呼和浩特 010021)
  • 收稿日期:2016-12-12 修回日期:2017-02-04 出版日期:2017-04-20 发布日期:2017-04-25
  • 基金资助:
    国家自然科学基金项目(71563033);教育部创新团队发展计划项目(IRT_16R41);内蒙古哲学社会科学规划重点项目(2015JDA039)

LOW-COST AND DIFFERENTIATION STRATEGY OF RESOURCE ENTERPRISES BASED ON MEDIATING ROLE OF TECHNICAL INNOVATION

WANG Feng-zheng, XU Wei-hua   

  1. (School of Economy and Management, Inner Mongolia University, Huhhot 010021, China)
  • Received:2016-12-12 Revised:2017-02-04 Online:2017-04-20 Published:2017-04-25

摘要: 为明晰资源型企业未来竞争战略及其与创新行为组合的选择,基于竞争战略理论与技术创新理论,选取2011—2014年沪深A股资源型上市公司为样本,通过构建中介效应模型,运用stata12.0统计分析软件,实证检验了不同竞争战略对资源型企业绩效的影响,以及技术创新行为在竞争战略对企业绩效影响中的作用与机制。研究发现:低成本战略可以直接提升资源型企业绩效,也可以通过工艺创新的中介作用间接提升绩效;差异化战略只能通过产品创新的中介作用间接提升企业绩效。结论表明:资源型企业竞争战略的选择与实施,应考虑技术创新行为,二者选择及其匹配性对资源型企业可持续成长同等重要。

关键词: 低成本战略, 差异化战略, 工艺创新, 产品创新, 企业绩效

Abstract: To clarify the future competition strategy and selection of innovation of resource enterprises, this paper selects Shanghai and Shenzhen A Share listed resource companies in 2011—2014 as samples to establish a mediating role model based on competition strategy theory and technical innovation theory, which is applied to check the influence of different competition strategies on performance by means of Stata12.0 software, and to study the mechanism of technical innovation in competition strategy’s influence on performance. Performance of resource companies can be directly raised from low-cost strategy, and indirectly from mediating role of technical innovation as well, but only indirectly through mediating role of product innovation for differentiated strategy. It concludes that selection and conduction of competition strategy of resource enterprises should be combined with technical innovation, the both are of equal importance to sustainable development of resource enterprises.

Key words: low-cost strategy, differentiated strategy, technical innovation, product innovation, enterprise’s performance

中图分类号: