基于旅游产品层次的体验旅游设计——以桂林古东景区为例

资源与产业 ›› 2010, Vol. 12 ›› Issue (3): 123-127.

基于旅游产品层次的体验旅游设计——以桂林古东景区为例

张素杰，伍进，程相叶

（桂林理工大学旅游学院，广西桂林 541004）

收稿日期:2009-11-13 修回日期:2010-04-19 出版日期:2010-06-20 发布日期:2010-06-20
作者简介:女，硕士生，主要从事旅游企业管理研究。E-mail：zsj1985@126.com

A CASE STUDY ON GUILIN' S GUDONG RESORT: TOURISM EXPERIENCEDESIGN BASED ON TOURISM PRODUCT HIERARCHY

ZHANG Su-jie, WU Jin, CHENG Xiang-ye

(School of Tourism， Guilin University of Science and Technology, Guilin 541004, China)

Received:2009-11-13 Revised:2010-04-19 Online:2010-06-20 Published:2010-06-20

摘要/Abstract

摘要：

随着体验旅游的发展，能够给游客带来深层次旅游体验的旅游产品和活动项目可以为旅游景区的发展注入新的活力。本文论述了体验与旅游的密切关系，并以桂林古东景区为例，从旅游产品的3个层次出发，分析了古东景区的体验旅游产品设计。笔者认为，一个好的体验旅游产品设计可以使景区的资源价值得到提升。

关键词: 体验经济, 体验旅游, 古东景区

Abstract:

As experience tourism develops, the tourism products and tourism activities which bring the visitors with in-depth travel experience will instill new vitality into the development of tourist attraction. This paper discusses the close relationship between tourism and experience, based on a case study on Gudong resort, Guilin, analyzes the tourist experience design from the three hierarchies of tourism products, presents that a good experience tourism product design can increase the value of tourism resources.

中图分类号:

F590.1

张素杰, 伍进, 程相叶. 基于旅游产品层次的体验旅游设计——以桂林古东景区为例[J]. 资源与产业, 2010, 12(3): 123-127.

ZHANG Su-jie, WU Jin, CHENG Xiang-ye. A CASE STUDY ON GUILIN' S GUDONG RESORT: TOURISM EXPERIENCEDESIGN BASED ON TOURISM PRODUCT HIERARCHY[J]. Resources & Industries, 2010, 12(3): 123-127.