山东博山陶琉经营战略探讨

资源与产业 ›› 2009, Vol. 11 ›› Issue (3): 34-37.

山东博山陶琉经营战略探讨

赵成姝¹，韩雨南¹，董普²

（1.北京工商大学嘉华学院财务与管理系，北京 101118；2.中国地质大学人文经管学院，北京 100083）

收稿日期:2009-03-16 修回日期:2009-05-09 出版日期:2009-07-03 发布日期:2009-06-20
作者简介:赵成姝（1984— ），女，硕士生，主要从事会计学研究。E-mail:zhaochengshu@126.com
基金资助:
国家发改委《淄博陶瓷琉璃工业园区规划研究》。

OPERATIONAL STRATEGY OF POTTERY AND GLASS INDUSTRY IN BOSHAN, SHANDONG

ZHAO Cheng-shu¹, HAN Yu-nan¹, DONG Pu²

(1.Department of Finance and Management, School of Jiahua, Beijing University of Commerce and Business, Beijing 101118, China; 2. School of Humanities and Economic Management, China University of Geosciences, Beijing 100083, China)

Received:2009-03-16 Revised:2009-05-09 Online:2009-07-03 Published:2009-06-20

摘要/Abstract

摘要：

博山素有“陶琉之乡”之美誉，为全国五大陶瓷基地之一，是博山工业的支柱产业。随着经济一体化进程的加快，该行业的竞争越来越激烈。本文通过对山东博山陶琉产业的发展现状进行分析，找出制约其发展的各种问题，在此基础上联系国内外陶琉行业的发展趋势，借鉴其成功的实践经验，提出了振兴博山陶琉产业的发展战略。

关键词: 博山；陶琉产业；发展战略

Abstract:

Boshan with a reputation of “town of pottery and glass” is one of five pottery and glass bases in China. As economic incorporation goes faster, the pottery and glass is facing a challenging competition. This paper analyzes the situation and issues of in Boshan pottery and glass development in Shandong, compares the global development trend of pottery and glass industry, and presents a strategy to boost Boshan pottery and glass industry based on the successful experiences.

Key words:

Boshan; pottery and glass industry; strategy

中图分类号:

F062.9

赵成姝韩雨南董普. 山东博山陶琉经营战略探讨[J]. 资源与产业, 2009, 11(3): 34-37.

ZHAO Cheng-shu HAN Yu-nan DONG Pu. OPERATIONAL STRATEGY OF POTTERY AND GLASS INDUSTRY IN BOSHAN, SHANDONG[J]. Resources & Industries, 2009, 11(3): 34-37.