关键词: 金融危机；在线旅游；宏观环境；行业环境；因素评价

Abstract:

The global economic downturn trigged by international financial crisis has exerted an impact on the online tourism industry. This industry is now developing slowly. The new vertical search websites, travel agencies, hotels and airlines hamper the development of online tourism industry through direct selling. This paper, based on Industrial Value Chain theory and Porter’s Competition theory of five forces, analyzes the internal and external environments of online tourism industry, evaluates the environmental factors influencing online tourism with a matrix method.

Key words: financial crisis; online tourism; macroscopical environment; industrial environment; factors evaluation