关键词: 乡村旅游, 消费导向, 乡村性, 塑造基础

Abstract:

Visitors to village need a consumption guide. The rurality is the core of village tourism. The development guide shall be leading the consumption trend during tourism development based on a regress and remolding of rurality, making village tourism an innovative activity without economic burden. Molding rurality is based on general framework, economic support, human liberation, traditional protection and enhancing its unique features. The village needs more construction on its soft strength, optimization in rural agricultural structures, ecological development, supported by small-scale agricultural system, distinguished by differentiation. The village tourism shall be developed into an exquisite product with Sinitic features.

Key words: rural tourism, consumption guidance, rurality, molding foundation