关键词: 休闲养生, 产业定位, 城市品牌, 南阳

Abstract:

Cities shall be choosing appropriate featured industrial orientation for their future development according to their difference in resources, and establish urban orientation to shape typical and competitive urban brand. Therefore, cities shall be positioning urban leading industry and combining industrial orientation and urban brand, which has become a kind of brand shaping mode among cities. For the coming leisure times, Nanyang, based on China’s traditional culture and modern leisure idea, can use its abundant leisure and health industrial resources to integrate related industries, and gives a featured industrial orientation for leisure and health industry, and develops a unique leisure and health project, improves a linking mechanism between leisure and health industry and urban development, and shapes the brand of leisure and health city through cultural connotation and brand management.

Key words: leisure and health, industrial orientation, urban brand, Nanyang