资源与产业 ›› 2011, Vol. 13 ›› Issue (6): 162-167.

• 资源市场 • 上一篇    

圈层化城市近程旅游市场营销——基于可达性的无锡案例研究

沈敏1, 周永博2   

  1. 1无锡商业职业技术学院   旅游管理学院,江苏   无锡    214153;2苏州大学   社会学院,江苏   苏州    215123
  • 收稿日期:2010-07-12 修回日期:2011-09-26 出版日期:2011-12-20 发布日期:2011-12-21
  • 作者简介:沈敏(1982— ),女,硕士,主要从事旅游管理与创业教育研究。E-mail:shenmin@wxic.edu.cn
  • 基金资助:

    国家社科基金项目(11CMZ028);教育部人文社科研究青年基金项目(10YJCZH246;11YJCZH142);江苏省高校哲学社会科学基金项目(2011SJB850002)。

A CASE STUDY ON WUXI: TOURISM MARKETING IN URBAN CIRCLE BASED ON REACHABILITY

SHEN  Min1, ZHOU  Yong-bo2   

  1. 1School of Tourism Management, Wuxi Institute of Commerce, Wuxi 214153, China;    2Department of Tourism Management, Suzhou University, Suzhou 215123, China
  • Received:2010-07-12 Revised:2011-09-26 Online:2011-12-20 Published:2011-12-21

摘要:

可进入性是旅游地开发的决定因素之一,对旅游地的开发适宜性和市场竞争力有重要影响。长期以来,旅游地与外界联系的交通便捷程度是旅游地可进入性研究的主要方面,旅游地可达性成为衡量旅游地可进入性的重要指标。结合无锡案例,采用ARCGIS 9.2和SPSS 16.0,对城市交通可达性的空间数据和城市旅游市场调研数据进行综合处理,在计算城市旅游客源地可达性水平的基础上,分析处于不同可达性区域的客源市场特征,进而提出针对性的城市旅游市场营销措施。

Abstract:

 Reachability is one of key factors of developing tourism land and plays a vital role in its suitability and marketing competitiveness. The transport of tourism land and its outer has been studied as a major of reachability for a long term, which has become an important index to measure the reachability. This paper, based on a case study on Wuxi, applies ARCGIS9.2 and SPSS16.0 to process the spatial data and market data of urban reachability, and calculates its urban reachability level, analyzes the tourists market characters in different reachable regions, and presents market measures for urban tourism.

Key words: reachability, tourism marketing, Wuxi, urban circle

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