关键词: 效率分析, Malmquist 指数, DEA模型, 广西, 文旅融合

Abstract: In order to promote the high-quality development of the cultural and tourism industry, actively respond to the national call for promoting the in-depth integration and development of culture and tourism, and promote the integration of culture and tourism as a key strategy, which plays a vital role in realizing industrial transformation and upgrading and enhancing comprehensive competitiveness. This study focuses on the importance of cultural and tourism integration, and uses the data of the cultural and tourism industry in Guangxi Zhuang Autonomous Region from 2010 to 2021, and uses the DEA model and Malmquist index to evaluate the efficiency of cultural and tourism integration in Guangxi Zhuang Autonomous Region and its 14 prefecture-level cities. The results show that: 1) Overall, the comprehensive technical efficiency of Guangxi Zhuang Autonomous Region has been significantly improved from 2010 to 2021; 2) Except for Nanning, the technical efficiency, pure technical efficiency and scale efficiency of the other 13 prefecture-level cities in Guangxi Zhuang Autonomous Region are all less than 1, and there is still room for improvement. 3) Except for 2019-2020, Time periods 2010-2019 and 2020-2021，the total factor productivity of cultural and tourism industry integration in Guangxi Zhuang Autonomous Region is greater than 1, which fully indicates that the integration of cultural and tourism resources in the region is deepening and strengthening. 4) The total factor production efficiency of the 14 prefecture-level cities in Guangxi Zhuang Autonomous Region is greater than 1, indicating that the integration efficiency of cultural and tourism industries in all prefecture-level cities in Guangxi Zhuang Autonomous Region is constantly improving. Based on the above results, this study finds that in order to promote the high-quality development of the cultural tourism industry in Guangxi Zhuang Autonomous Region, it is necessary to focus on improving the quality and innovation ability of cultural tourism products, and at the same time optimize the investment scale of the cultural tourism industry to ensure the efficient use of resources. In addition, strengthening cross-regional cooperation, promoting resource sharing, and building a cultural and tourism industry chain with distinctive local characteristics are of great significance to promoting the sustained, healthy and rapid development of the cultural and tourism industry in Guangxi Zhuang Autonomous Region.

Key words: Efficiency analysis, Malmquist index, DEA model, Guangxi, Cultural and tourism integration