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A CASE STUDY ON CHANGCHUN'S JIUTAI DISTRICT: DEVELOPMENT STRATEGY OF ALL-FOR-ONE TOURING DESTINATION BASED ON TOURISTS' SATISFACTION
- FANG Fei, JIN Ming
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2024, 26(4):
156-169.
DOI: 10.13776/j.cnki.resourcesindustries.20240613.001
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All-for-one tourism is a new concept and mode that is presented for innovative touring destination development, which can be evaluated by tourists' satisfaction. This paper, viewing from perspective of tourists' satisfaction perception, establishes an evaluation index system for all-for-one touring destination, which is used to quantitatively evaluate all-for-one touring destination based on a case of Changchun's Jiutai district by means of questionnaire, factor analysis and IPA, aiming at a full understanding of the development of all-for-one touring destination from tourists' perspective, and exploring the gap between all-for-one tourism and tourists' expectations. Tourists' satisfaction on Jiutai district lies between generally satisfied and relatively satisfied, overall at a good level with a lower evaluation score, leaving room to be improved. Factor analysis indicates that, among 4 factors, tourist source market demand gains the highest evaluating score, followed by all-for-one touring resources and destination, all-for-one touring products are low, which needs more attention during development of all-for-one tourism. IPA suggests that among 28 evaluation indictors touring destination location, foods, accommodation, transportation, resort allocation, touring event experiences are high in their evaluation, which need to be well maintained and innovatively developed. Tourists' satisfaction indicators have lower sensitivity on diversity of touring resources and all-for-one touring destination supply, which needs to be maintained as it is. Indicators such as touring resources value, touring resources protection, local featured culture, seasonality of resources, resources distribution, product abundance, resort features, touring administration, touring advertisement, touring safety and smart tourism supporting facilities are limited in attracting tourists, needing to be improved. 9 indicators resources development extent, brand, environmental quality, resorts correlation, timelessness of touring products, prices of touring products, cost performance of touring products, integration with related industries and touring infrastructures are the weak part in Jiutai's all-for-one tourism which need to be developed with priority.
