Abstract:

The paper adopts the concept of marketing into China's land consolidation to promote its full development, expands the significance, analyzes the existing issues and presents some approaches to land consolidation in China.

Key words:

land consolidation; marketing; concept; marketing strategy

摘要：

将营销的理念引入我国土地整理行业，运用营销思想促进我国土地整理事业全面发展；阐述了开展土地整理营销的意义，分析了土地整理营销存在的问题，提出了促进我国土地整理事业发展的营销策略。

关键词: 土地整理；营销；理念；营销策略