Abstract:

This paper, based on an experience economy theory, illustrates that the essence of tourism product is experience, presents that the special tourism resources are a vehicle for experience tourism products with a combination of resources, products and market. The experience need is a direction for designing tourism products. In order to ensure a sustainable development, this paper expands the objectives and steps to design tourism products in Hainan province and works out 11 experience tourism products.

Key words:

experience economy; tourism product; Hainan; experience design

摘要：

文章以体验经济理论为依据，论述旅游产品的核心是体验。根据“资源、市场”两极对应、“资源、产品、市场”三位一体的旅游产品开发理念，指出独特的旅游资源是海南省旅游产品体验化设计的载体，市场的体验化需求是海南省旅游产品体验化设计的指向。最后结合可持续发展理论，阐述了海南省旅游产品体验化设计的目标和步骤，并设计出11种体验化旅游产品。

关键词: 体验经济；旅游产品；海南；体验化设计