Abstract:

The global economic downturn trigged by international financial crisis has exerted an impact on the online tourism industry. This industry is now developing slowly. The new vertical search websites, travel agencies, hotels and airlines hamper the development of online tourism industry through direct selling. This paper, based on Industrial Value Chain theory and Porter’s Competition theory of five forces, analyzes the internal and external environments of online tourism industry, evaluates the environmental factors influencing online tourism with a matrix method.

Key words: financial crisis; online tourism; macroscopical environment; industrial environment; factors evaluation

摘要：

由国际金融危机引发的全球宏观经济疲软对在线旅游市场的负面影响开始显现，在行业发展速度短暂放缓的情况下，新兴的垂直搜索网站、旅行社、酒店和航空公司的挤压式直销使在线旅游行业更加步履维艰。本文基于产业价值链理论和波特五力竞争理论，对我国在线旅游行业内外环境进行分析，运用环境因素评价矩阵分析法，对环境影响因素进行归纳和评价。 

关键词: 金融危机；在线旅游；宏观环境；行业环境；因素评价