Abstract:

This paper, based on a case study of Chongzuo city, Guangxi, applies a statistical analysis to discuss the tourists’ demographic features, tourism features, satisfaction, attitudes and recognition in frontier areas via questionnaires, with the results indicating that tourists are most interested and impressed in frontier tourism products, such as Detian trans-national waterfall and Friendship pass. The frontier tourism products shall display resource features, and the frontier as well. The general satisfaction degree of tourists has a close relation to the tourism industry; however, Chongzuo city is not outstanding by its resort advantages, and laggard in its tourism shopping and catering.

Key words: frontier tourism; tourists’satisfaction degree; Chongzuo city

摘要：

本文以广西壮族自治区崇左市为例，以第一手的游客调查问卷为基础，运用统计分析方法，探讨了选择边境旅游产品的游客的人口学特征、出游特征、对边境旅游产品的满意程度、对边境旅游目的地的态度和感知等方面的问题。结果表明：游客对崇左最感兴趣和印象最深刻的旅游产品是边境旅游产品（如德天跨国瀑布和友谊关）；边境地区旅游产品开发不仅要突出资源特色，更要突出边境特色；游客对边境旅游目的地的总体满意度与整个产业发展具有密切关系，而目前崇左的景区（点）优势还不够突出，旅游购物、旅游餐饮等相关产业还比较落后。

关键词: 边境旅游；游客满意度；崇左市