Abstract:

Tourism industry has stepped out of the traditional unified design and primitive development. Resources, markets and products are playing a more important role in tourism design and development. This paper applies RMP theory, proposed by WU Bi-hu in 1999, to analyze and design the urban tourism industry, which leads the whole economy of the tourism city. It becomes a hot point in urban planning. This paper analyzes the status and issues in developing Shijiazhuang tourism resources, studies the tourism resources, markets and products, positions the tourist markets, stresses Shijiazhuang as provincial capital tourism city with good tourism products, which will make Shijiazhuang an excellent tourism city. The design and development of tourism products are now on its right way.

Key words: tourism products, RMP analysis, tourism resources, Shijiazhuang city

摘要：

旅游产业发展到现阶段已经摆脱了统一设计和粗放开发的传统模式。资源、市场、产品这3个基础元素对于主导旅游产业设计及开发方向起着越来越重要的作用。运用昂谱分析技术有针对性地对城市旅游产业进行分析并设计，以此带动该旅游城市整体经济社会的发展，已经成为城市规划的新热点。本文以昂谱(RMP)分析理论为基础，通过分析石家庄市旅游资源构成情况和开发现状以及目前开发中存在的问题，详细分析旅游资源、旅游市场以及旅游产品，从而准确定位石家庄市旅游客源市场，突出省会旅游城市的地位，建设精品和特色旅游产品，把石家庄市打造成优秀旅游城市，并将其旅游产品的设计与开发带向科学正规的轨道。

关键词: 旅游产品, 昂谱分析, 旅游资源, 石家庄市