Abstract:

This paper, based on an overview of Chinas jewelry industry history, analyzes the favorable conditions and developing trend of Chinas jewelry industry. Currently there is an increase in market demand, enhanced cutting technology, an outstanding industry clustering effect and improved resources utilization capacity. In the future, the jewelry enterprises will focus on the third tier cities, add own retail stores, and widen alliance channels. Also they will set up online services, strengthen brand construction and improve design ability to win the market by differentiation.

Key words: jewelry industry, resources advantage, developing trend, electronic commerce, brand building

摘要：

概述我国珠宝行业发展历程，分析我国珠宝行业发展的有利条件，并指出珠宝行业的发展趋势。目前，我国珠宝的市场需求不断增强，珠宝加工水平不断提高，珠宝产业集群效应突显，珠宝资源的综合开发能力进一步加强。未来珠宝企业将以三线城市为开发重点，增加自营零售点，拓宽加盟渠道，建立网上销售渠道，加强品牌建设，提高设计能力，以差异化赢得市场。

关键词: 珠宝行业, 资源优势, 发展趋势, 电子商务, 品牌建设