Abstract:

This paper defines the Big Lijiang river tourism economic zone, discusses how to construct the tourism economic zone based on tourism products development, and presents four product groups and five strategies to develop the big Lijiang river tourism products following the six principles.

Key words:

big Lijiang river; tourism economic zone; tourism products; strategy

摘要：

本文首先对大漓江旅游产业经济带进行界定，然后从旅游产品开发方面对大漓江旅游产业经济带的构建进行探讨，在坚持旅游产品开发“六大原则”的前提下，提出大漓江旅游产品的“四大”产品集群和“五大”发展战略。

关键词: 大漓江；旅游产业经济带；旅游产品；开发战略