Abstract:

National culture tourism industry in Zang area in Qinghai province will be developed largely in the future long term. Studies on this will promote a healthy, fast and ordered development. This paper, aiming at the complexity and mistiness of comprehensive evaluation on national culture tourism industrial models, applies AHP and fuzzy estimation to establish a fuzzy comprehensive index system to evaluate national culture tourism industrial model, which is a combination of quantitative and qualitative analysis. This raises veracity and objectivity in evaluation and is a preliminary attempt to evaluate comprehensively the national culture tourism industrial model in Zang area in Qinghai province.

Key words: national culture, tourism industry model, fuzz comprehensive evaluation, Zang area in Qinghai

摘要：

青海藏区的民族文化旅游产业在当前及未来的很长时期将会得到大力的发展,对这项新兴产业的研究也必将会推动和指导其健康、快速、有序的发展。本文针对民族文化旅游产业模式综合评价的复杂性、模糊性等问题，采用层次分析法和模糊综合评价法，建立民族文化旅游产业模式模糊综合评价指标体系，使定性分析与定量分析有效结合，从而提高了评价的准确性和客观性；同时也对青海藏区民族文化旅游产业模式综合评价方法做一些初步的尝试。

关键词: 民族文化, 旅游产业模式, 模糊综合评价, 青海藏区