Abstract:

China’s geoparks construction has attained big achievements, but with issues in planning, application management, and marketing. This paper analyzes the issues, and presents some approaches in united planning, management and brand marketing so as to ensure a sustainable development in geoparks construction.

Key words:

national geoparks; united planning; management construction; brand marketing

摘要：

我国地质公园建设发展迅速，取得了令人瞩目的成绩，但在规划开发、管理申报、营销宣传等环节中仍然存在问题。通过分析问题的原因，本文提出统一规划、管理建设和品牌营销3方面的地质公园建设对策，确保地质公园的长足发展。

关键词: 国家地质公园；统一规划；管理建设；品牌营销