Abstract:

This paper, based on geological science of geoparks, studies the tourist ’s motivation, consumption, and tourism preference, and makes a survey among the tourists in the Arishaty resort in Hexigten world geopark, inner Mongolia, with results showing that: 1)most tourists visiting geoparks aim to seek scenes and have leisure time, only a few ready to learn the geological sciences but with potential motivation; 2) most tourists visiting geological heritages, museums and sign explanation systems where have a strong attribute of geological sciences display a fast entertainment with a little knowledge model. Those majestic geological heritages with easily understandable explanation can attract tourist ’s attention. This paper, based on tourist ’s benefit modes, classifies geoparks into three types and presents views how to develop them.

Key words: superficial knowledge, instant benefit, tourism explanation, geoparks, Arishaty world geopark

摘要：

本文基于地质公园的“地质科学属性”为出发点，以地质公园旅游者的动机行为、消费行为、旅游偏好为研究内容，对内蒙古克什克腾世界地质公园阿斯哈图石林园区内的旅游者进行了问卷调查，研究结果显示：1）旅游者在参与地质公园旅游时，绝大部分旅游者的首要旅游目的仍然还是以自然观光与放松身心为主，而以学习知识和科学考察为首要目的的旅游者所占的比例很小，但是在自然观光和放松身心的同时，获取地质科学知识欲求成为旅游者选择目的地的“潜在动力”；2）旅游者在参与地质公园“地质遗迹及博物馆、解说牌解说体系”等地质科学属性突出的旅游活动时，绝大多数旅游者表现出“浅度认知、即时获益”寓教于乐式的受益模式，那些观赏性强、解说通俗的地质遗迹更能引起旅游者的青睐。在分析旅游者受益模式的基础上，将地质公园分为3类，并对其发展思路进行了阐述。

关键词: 浅度认知, 即时教益, 旅游解说, 地质公园, 阿斯哈图石林