Abstract:

To develop the tourism industry is of great economic, social and environmental significance, so it is a coming trend to develop the tourism in cities. Taicang city as of high urbanization level lacks tourism resources. By means of SWOT analysis, this paper analyzes the challenging and opportunities to develop the tourism in Taicang city and presents approaches to Taicang torusim.

Key words:

tourism industry; SWOT analysis; Taicang city

摘要：

发展旅游业能带来巨大的经济效益、社会效益和环境效益已得到普遍认同，各城市大力发展旅游业已经成了必然趋势。太仓市是一个城市化水平较高，但相对缺乏旅游资源的城市，借助SWOT分析法对太仓市发展旅游的优势、劣势、机会和威胁进行分析。根据分析结果提出太仓市未来旅游的发展方向，并提出相应的发展策略。

关键词: 旅游业；SWOT分析；太仓市