Abstract:

Culture plays a key role in developing tourism resorts. This paper, based on the underdeveloped cultural resources in tourism resorts, makes a case study on Shen’s Garden in Shaoxing and presents four suggestions to utilize and develop tourism and cultural resources: to rootle cultural connotation, to expand cultural industrial chains, to enhance cultural spreading and marketing and to establish a cultural trade mark, aiming at providing a reference for this kind of resorts.

Key words:

tourism resorts; cultural resources; development; Shen’s Garden

摘要：

文化是旅游景区发展的灵魂。针对目前诸多景区不注重文化资源深度开发的现状，文章以绍兴沈园风景区为例，对旅游景区文化资源的开发利用提出4点建议：深入挖掘景区文化内涵、拓展景区文化产业链、进行有效的文化传播和营销、构建景区文化旅游品牌，以期为同类景区提供借鉴。

关键词: 旅游景区；文化资源；开发；沈园