Abstract:

Ecological tourism becomes flourishing and also attracts researcher's energy owning to their ecological tourism resources in resorts. A good ecological environment and peculiar local custom is prevailing in the tourism markets. This paper, based on Niuyangtians, Shantou, ecological tourism resources, conducts questionnaire to tourists preference and Niuyangtians ecological tourism resources development, analyzes the major issues in developing its tourism resources, and presents approaches to propagating and protecting Niuyangtian's tourism resources.

Key words: ecological tourism, resource development, questionnaire, Niuyangtian

摘要：

生态旅游作为一种迅猛发展的新兴旅游形式，是当前旅游界研究的热点问题，受到了广大游客的青睐。旅游地的生态旅游资源是吸引游客的重要因素之一，拥有良好的生态环境和独具特色的地方风土民情逐渐成为旅游地占领市场的关键。在研究汕头牛田洋生态旅游资源的基础上，针对游客的偏好和对牛田洋生态旅游资源开发的看法进行了问卷调查，分析了影响牛田洋生态旅游资源开发的主要问题，并提出了相关的措施来宣传和保护牛田洋旅游资源。

关键词: 生态旅游, 资源开发, 问卷调查, 汕头牛田洋