This paper uses logit model to study the factors of enterprises ’will to protect environment, and presents suggestions in intensifying enterprises’will and effectively reduce pollution. Enterprises’will to protect environment is influenced by themselves, their handling pollution and investment, government and society. The factors which include enterprise managing teams education level, enterprise category, size, investment on environmental protection equipment, local government’s training on enterprise’s environment staff, enterprise’s tax, local community’s knowledge on the pollution degree, and local community’s action against pollution are positive to enterprise’s will, while the factors which include enterprise’s annual profit, local environment administration’s monitoring on enterprise’s discharge, and execution of pollution charge regulation are negative.
