Abstract: This paper，based on a survey on undergraduates’low-carbon consumption，analyzes their external and internal factors aiming at finding references to intervene their low-carbon consumption behaviors.This results show a moderate awareness among undergraduates ofl low-carbon consumption.Their attention on low-carbon consumption behaviors is related to their attitudes，and their low-carbon effect confidence is highly related to their attitudes，which are subject to personal low-carbon consumption awareness，culture and ideas，policies and low-carbon products.

Key words: low-carbon consumption, undergraduate, logistic regression analysis

摘要： 围绕“低碳消费”对在校大学生进行调查，分析影响其低碳消费行为的内部和外部因素，以期为低碳消费的行为干预寻找一定的依据。结果表明，大学生消费群体对“低碳消费”的认知度中等，低碳消费行为的关注领域与低碳消费行为态度有关，低碳环保效果信任度与低碳消费行为态度显著相关，低碳消费行为的建立受个人低碳消费意识、低碳消费文化与观念、相关政策及低碳消费品的开发生产等因素影响。

关键词: 低碳消费, 大学生, 逻辑回归分析